Project description
With the help of shape-driven animation, AARP joined forces with the best minds in age tech to tackle important issues facing our community. We created a disruptive and uplifting transformation narrative for AARP, which was motion-designed and 2D in nature. This narrative easily identified as a leader in the age tech field.
Our approach
Brand-inspired shapes burst into life, sculpting environments where innovation blossoms and sustainability flourishes. They converge in a vibrant symphony of motion and sound, stirring conversations among applicants. Together, they embark on a mission to revolutionize and uplift their communities. Through purposeful animation, viewers are transported to a realm where information unfolds in a captivating, exhilarating, and abstract manner, inspiring them to delve deeper into the transformative journey ahead.
Client
AARP – Client
Collaborators
Grant Franck – Project lead/Creative Director
Jessica Craig – Producer
Mirna Protovena – Storyboard Artist
Lize-Marie Dreyer – Designer
Claire Bowden – Motion Designer/ Compositor
Process
Storyboarding
Illustration
2D Animation
Compositing
Software
Illustrator
AfterEffects
