Crafting the Narrative: A Symphony of Creativity
The heartbeat of our endeavor lay in the creation of an original score by the talented Alexander Ivarsson Quintett. With delicate precision, this musical masterpiece captured the essence of our story – a tale of light, delight, and the serendipitous magic of exploration.
Visual Odyssey: From Concept to Creation
Our creative odyssey began with the simplest of elements – geometric shapes. Drawing inspiration from EF’s brand toolkit, we fashioned intricate worlds for our characters to traverse. While we toyed with grandiose concepts, we were captivated by the purity and sincerity of minimalistic design. Each world bore the mark of childlike wonder, evoking the sensation of creations born from youthful imagination.
The Journey Unfolds: From 2D to 3D
Central to our narrative was our endearing protagonist – a spherical beacon of curiosity. Starting its voyage in a flat, two-dimensional realm, our hero embarked on a transformational journey of self-discovery. As the story unfolded, so did our character, blossoming from timid beginnings to a confident, animated persona. The transition from 2D to 3D symbolized not just a visual evolution but a profound shift in mindset, mirroring the transformative power of education and exploration.
A Playful Partnership: Nurturing Creativity
Our creative process was more than just a collaboration; it was a journey of playful discovery. Through laughter, experimentation, and boundless imagination, we brought our vision to life, infusing each frame with the joy and excitement of learning. Alongside our team, our animated character too underwent a metamorphosis, mirroring our own evolution as storytellers and creators.
Embracing the Unknown: The Power of Curiosity
In the realm of education, curiosity is the catalyst for growth and innovation. Through our partnership with EF Education First, we dared to venture into the unknown, guided by the belief that every question holds the promise of discovery. Our journey may have begun with simple shapes and melodies, but it culminated in a celebration of curiosity, creativity, and the boundless potential of the human spirit.
In crafting our launch video, we didn’t just tell a story – we ignited a spark, inspiring learners of all ages to embrace the joy of discovery and the thrill of the unknown. With EF Education First leading the way, our journey into the realm of creative storytelling has only just begun.
Client
EF Global Creative – Client
Collaborators
Grant Franck – Project lead/Creative Director
Jessica Craig – Producer
Clinton Loxton – 3D
Process
3D Modeling
3D Texturing
3D Animation
Compositing
Software
C4D
AfterEffects
Substance Painter
