– New Look

In a bold move that reshapes the landscape of sports betting, launches the "The Game Starts Here" campaign. Rooted in the belief that every sporting event begins with, we embarked on a journey to craft a modular design and animation structure that sets the stage for a thrilling gaming experience.

Project description

Central to our campaign is the creation of a modular design and animation framework, meticulously crafted to represent the essence of sports betting. Leveraging the power of Cinema 4D and Redshift, we meticulously sculpted and rendered a dynamic 3D library of assets. Each asset, from footballs to racing horses, exudes abstract realism, immersing viewers in a world where every game is brought to life with vibrant energy and excitement.

Final .za Rebrand unsmushed

Our approach

Our approach to design and animation was centered around achieving abstract realism, a balance between the familiar and the fantastical. Using Cinema 4D’s versatile tools, we meticulously crafted each 3D asset, paying close attention to detail and form. Redshift’s powerful rendering capabilities allowed us to breathe life into these assets, infusing them with dynamic lighting and textures that evoke a sense of realism and depth.

The solution

As the campaign unfolds, viewers are drawn into a world where “The Game Starts Here” is more than just a slogan – it’s a promise of excitement and opportunity. With each modular element seamlessly integrated into the design, we create a visual tapestry that captures the essence of sports betting. The campaign culminates with the logo, a beacon that signals the beginning of every gaming adventure. Join us as we redefine the start of the game with, where every bet is a chance to win big.

Design Pattern on Applications for Each Sport for the New .za Branding scaled unsmushed

Living the Dream – Project description

Step into a world where neon hues illuminate the digital landscape, breathing new life into the realm of online gaming. At, we embarked on an exciting endeavor: to reimagine their branding with a vibrant twist that would captivate audiences far and wide.

Our task was clear: to infuse’s online gaming platform with a fresh, vibrant identity. Drawing inspiration from the pulsating energy of neon-lit cities, we set out to craft branding that would resonate with users on a visceral level.


Living the Dream – Project description

Guided by creativity and fueled by innovation, we dove headfirst into the project. We delved deep into the essence of’s brand, uncovering its unique character and aspirations. Armed with this insight, we leveraged cutting-edge technology and artistic expertise to breathe life into our vision.


Client – Client


Grant Franck – 3d Design & Animation


3D Design
3D Animation


4d Redshift 
After Effects

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Job Application

Illustrator and motion designer

Job Application

Junior art director