Project description
Central to our campaign is the creation of a modular design and animation framework, meticulously crafted to represent the essence of sports betting. Leveraging the power of Cinema 4D and Redshift, we meticulously sculpted and rendered a dynamic 3D library of assets. Each asset, from footballs to racing horses, exudes abstract realism, immersing viewers in a world where every game is brought to life with vibrant energy and excitement.
Our approach
Our approach to design and animation was centered around achieving abstract realism, a balance between the familiar and the fantastical. Using Cinema 4D’s versatile tools, we meticulously crafted each 3D asset, paying close attention to detail and form. Redshift’s powerful rendering capabilities allowed us to breathe life into these assets, infusing them with dynamic lighting and textures that evoke a sense of realism and depth.
The solution
As the campaign unfolds, viewers are drawn into a world where “The Game Starts Here” is more than just a slogan – it’s a promise of excitement and opportunity. With each modular element seamlessly integrated into the design, we create a visual tapestry that captures the essence of sports betting. The campaign culminates with the Bet.co.za logo, a beacon that signals the beginning of every gaming adventure. Join us as we redefine the start of the game with Bet.co.za, where every bet is a chance to win big.
Living the Dream – Project description
Step into a world where neon hues illuminate the digital landscape, breathing new life into the realm of online gaming. At bet.co.za, we embarked on an exciting endeavor: to reimagine their branding with a vibrant twist that would captivate audiences far and wide.
Our task was clear: to infuse bet.co.za’s online gaming platform with a fresh, vibrant identity. Drawing inspiration from the pulsating energy of neon-lit cities, we set out to craft branding that would resonate with users on a visceral level.
Living the Dream – Project description
Guided by creativity and fueled by innovation, we dove headfirst into the project. We delved deep into the essence of bet.co.za’s brand, uncovering its unique character and aspirations. Armed with this insight, we leveraged cutting-edge technology and artistic expertise to breathe life into our vision.
Client
Bet.co.za – Client
Collaborators
Grant Franck – 3d Design & Animation
Process
Storyboarding
Illustration
3D Design
3D Animation
Compositing
Software
Cinema
4d Redshift
After Effects
