Premier Vegas

Our collaboration with Premier Vegas, known as "Premier Vegas Overdrive," takes audiences on a captivating journey through time and technology. Transitioning from the nostalgic hi-fi era of the 90s to an electrifying cyberpunk future, this project represents more than just motion design; it's a bold leap into the forefront of online casinos. With Premier Vegas as our partner, our goal was to captivate audiences across French, Portuguese, and English markets through Canal Plus with an innovative TV commercial.
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Project description

At the heart of our project lies the quest to deliver “The ultimate online experience.” Our focus centered on creating the “PV2027Cube,” a futuristic representation of Premier Vegas’s online casino platform. Leveraging cutting-edge software like Houdini, Adobe Photoshop, Cinema4D, and Substance Painter, we meticulously designed, modeled, and textured this cyberpunk-inspired cube. Each face of the cube, influenced by Mondrian’s grid design, boasts intricate 90s-style digital interfaces, providing users with a highly customizable gaming experience. Through expert cinematography and lighting techniques, we immerse viewers in a captivating narrative, evoking pure excitement and adrenaline rushes from every angle.

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Our approach

Our methodology is defined by precision and innovation. We seamlessly integrated cutting-edge software with established design principles to breathe life into Premier Vegas’s vision. Utilizing tools like Houdini, Adobe Photoshop, Cinema4D, and Substance Painter, we ensured that every element of the PV2027Cube was meticulously crafted with meticulous attention to detail. Drawing inspiration from design principles such as grid design, we optimized the user interface for both aesthetics and functionality, resulting in a seamless and engaging user experience. Through our approach, we aimed to redefine the online casino landscape, setting a new standard for creativity and innovation in the industry.

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Client

Premier Vegas – client

Collaborators

Grant Franck – Project lead/Creative Director/3D Artist

Clinton Loxton – 3d

Hendrik Kok – Houdini

One Nation Studio – Audio



Process

Storyboarding 
Illustration
3D Design
3D Animation
Compositing

Software

C4D
Aftereffects


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Job Application

Illustrator and motion designer

Job Application

Junior art director