Project description
Premier Bet stands as a premier online sports bookmaker globally, offering a user-friendly platform with clear sports betting markets and easily understandable odds. With a focus on delivering a multitude of services, including slots, virtual sections, and casino options, Premier Bet aimed to create a series of abstract football-related motion designs to enhance the betting experience for its users.
Our approach
To effectively tackle the design and animation brief, we adopted a meticulous approach that integrated advanced techniques and software tools. Starting with high-quality CG imagery, we ensured that every visual element served as a foundation for a flexible, modular, and easily updatable TVC packaging solution for Premier Bet. By incorporating vibrant brand colors, dynamic typography, and cinematic sound design into the edits, we aimed to create a unique yet familiar identity that aligned with Premier Bet’s brand essence.
Using Cinema 4D (C4D), we carefully crafted 3D scenes that highlighted various aspects of the Premier Bet brand, adding depth and depth to the visual storytelling. Leveraging Houdini, we simulated shots where shapes inflated and rippled, adding a dynamic and engaging element to the animation. In After Effects, we skillfully animated text elements, ensuring seamless integration with the overall design aesthetic. Additionally, our attention to detail extended to the audio final mix, where we precisely synchronized sound elements to match the movements on screen, enhancing the overall impact and cohesiveness of the TVC spots for Premier Bet.
Client
Clinet – Premier Bet
Location – UK
Duration – 6 weeks
Collaborators
Grant Franck – Creative Director/Project Lead
Jessica Craig – Producer
One Nation Studios – Audio
Grant Franck – 3D Design and Animation
Hendrik Kok – Modeling
Process
Ideation
Storyboarding
Animatic & in-betweens
Clean up
Refinement
Software
Maxon C4d – Redshift
After Effects
Houdini
