Project Description
Central to our campaign is the creation of a modular design and animation framework, meticulously crafted to represent the essence of sports betting. Leveraging the power of Cinema 4D and Redshift, we meticulously sculpted and rendered a dynamic 3D library of assets. Each asset, from footballs to racing horses, exudes abstract realism, immersing viewers in a world where every game is brought to life with vibrant energy and excitement.
Our Approach
Our approach to design and animation was centered around achieving abstract realism, a balance between the familiar and the fantastical. Using Cinema 4D’s versatile tools, we meticulously crafted each 3D asset, paying close attention to detail and form. Redshift’s powerful rendering capabilities allowed us to breathe life into these assets, infusing them with dynamic lighting and textures that evoke a sense of realism and depth.
Our Solution
As the campaign unfolds, viewers are drawn into a world where “The Game Starts Here” is more than just a slogan – it’s a promise of excitement and opportunity. With each modular element seamlessly integrated into the design, we create a visual tapestry that captures the essence of sports betting. The campaign culminates with the Bet.co.za logo, a beacon that signals the beginning of every gaming adventure. Join us as we redefine the start of the game with Bet.co.za, where every bet is a chance to win big.
Client
Bet.co.za – client
Collaborators
Grant Franck – 3d Design & Animation
Matt Dipenaar – 3d Design & Animation
Onenationstudios – sound design
Process
Storyboarding
Illustration
3D Design
3D Animation
Compositing
Software
Cinema 4d
Redshift
After Effects
