Project description
The Adidas Triple Black Collection represents a fusion of classic 90s style with a contemporary twist, embodying a sleek and sophisticated aesthetic. This collection showcases a range of products, from footwear to apparel, all designed in a monochromatic black color scheme that exudes elegance and versatility. Our massive dance moves lit up the 90s Odeza Adidas shoe scenes design and setup. The agency-inspired turnaround amplified the transformation as we melted records and launched rockets.
Our approach
We played a crucial role in the creative direction, lighting, texturing, design, and animation in three scenes using Houdini, Cinema 4D/Redshift, and After Effects. By integrating culture shafew nodes and setting up smoke and vinyl simulations in Houdini with seamless transitions into Cinema 4D for added polish, we ensured a meticulous approach to every detail. The final renders were expertly produced in Redshift and composited in After Effects, resulting in visually striking imagery that encapsulated the essence of the Triple Black Collection. This collaborative effort with WoodWork Amsterdam culminated in a captivating visual representation that not only showcased the products but also immersed viewers in a world where sophistication meets innovation.
Client
Client – Adidas, Studio A
Location – America
Duration – 3 weeks
Collaborators
Cory Chonko – Client Creative Producer:
Martin Granger – Client Snr Manager Creative Production
Ivan Domingo – Client Creative Director
Kim Hoffenberg – Client Senior Art Director
Woodwork Amsterdam – Directed and produced by
Marvin Koppejan – Executive Creative Director
Nina Fabel – Executive Producer
Creative Director: Menno Fokma
Marvin Koppejan – Storyboard
Menno Fokma – Editing
Menno Fokma – Animation & Compositing
Airton Groba – Animation & Compositing
Marvin Koppejan – Animation & Compositing
Ernst Noort – Animation & Compositing
Grant Campbell – Animation & Compositing
Aviv Tal – Animation & Compositing
Rudolf Jansen van Vuuren – Simulations
Aviv Tal – Simulations
Jessica Craig (Quite Franckly) – Simulation production
Grant Franck (CD, Quite Franckly) – Simulation direction
Roberto Andreu – Graphic Design:
Max Gramser (THNDR) – Music & Sound Design
Process
3D Animation
Compositing
Simulation
Software
C4D
Houdini
After Effects
