Bet.co.za & Africa cup of Nations powered up.
We built on top of our brand origins campaign to ignite excitement and anticipation for the Africa Cup of Nations through a captivating 3d visualization identity. Leveraging the unparalleled capabilities of Cinema 4D and After Effects, we created visuals and 3d animation that would capture the brand narrative and leave a lasting impression on viewers.
Our approach
Supporting the brand narrative we created a library of modular 3d scenes that could easily be adapted to the monthly promotional content creation. The idea being that the game was activated and amplified through the brand.
Big hits with Bet.co.za & Japanese Rugby World Cup
We made a captivating brand for the Rugby World Cup in Japan, suitable for both TV and social media. We used Cinema 4D and After Effects to create impressive visuals and smooth animations that would stick in people’s minds.
Our approach
Supporting the brand narrative we created a library of modular 3d scenes that could easily be adapted to the monthly promotional content creation. The idea being that the game was activated and amplified through the brand.
Bet.co.za Hype TVC
We joined forces with SuperSport and Bet.co.za, along with the iconic Kaizer Chiefs SuperStar @Jimmytau2 and rising hip-hop sensation @reece_youngking, to ignite an ultra-epic 30-second TV commercial. Our stage design featured 42 LCD panels, projecting dynamic modular motion graphics. In post-production, we seamlessly integrated these graphics with top-tier CGI, making scenes with sharks and lasers seem like a walk in the park.
Our CGI approach
As the tournament unfolded, our ident served as a beacon of excitement, drawing viewers into the heart of the action with Bet.co.za at the forefront. Through innovative use of Cinema 4D and After Effects, we unleashed a visual spectacle that captured the essence of the Africa Cup of Nations, setting pulses racing and hearts pounding with anticipation. Join us as we celebrate the thrill of sports betting and the electrifying energy of the Africa Cup of Nations, powered by Bet.co.za.
Our approach to cinemaphotography
We teamed up with industry stars Rick Joaquim, an award-winning Director of Photography, and Grant Franck, an acclaimed Director and CGI specialist, to enhance our cinematography. Their expertise elevated our storytelling, capturing moments that deeply resonated with audiences. Rick’s mastery of light and shadow added depth and emotion to each scene, while Grant’s visual effects seamlessly integrated with our cinematography, creating immersive worlds. Together, they pushed the boundaries of what’s possible in filmmaking, delivering a captivating cinematic experience.
Huge LCD screen
Our stage design, boasting 42 LCD panels, became the canvas for projecting dynamic modular motion graphics, captivating viewers. Attention to detail was paramount; we spared no effort in meticulously crafting every aspect of the commercial, from set design to visual effects, to perfection.
Live Action and Production
During pre-production, our flexible team and crew, integral to this live-action shoot, collaborated tirelessly over a three-day period. The shoot, spanning three days, was characterized by a fluid and enjoyable production process. Meticulously planning every detail of the commercial, we drew inspiration from various sources and leveraged the expertise of our collaborators to ensure that our vision resonated seamlessly with our audience.
Behind the scenes
Watch some behind the scene clips and see the production sets
Client
bet.co.za – Client
Collaborators
Grant Franck – Design & Animation
Process
Storyboarding
Illustration
3D Design
3D Animation
Compositing
Software
Cinema 4d
Redshift
After Effects
