Project description
In collaboration with Quite Franckly, More Global, Oliver UK, and Johnnie Walker, we embarked on a campaign that shines a spotlight on the luxury and distinctive essence of Johnnie Walker Blue Label. Our journey through time commences with the founding tales of Lagavulin and Brora distilleries, pivotal milestones in our brand’s narrative. Traversing the past two centuries, the campaign culminates in the iconic bottle shape that characterizes our brand today. Central to this endeavor is a deep-rooted pride in our heritage and a desire to forge emotional connections with our audience. By intertwining historical landmarks with the timeless allure of our bottle shape, we have crafted a compelling narrative that celebrates the rich legacy of Johnnie Walker Blue Label.
Our approach
The entire landscape was meticulously brought to life and simulated in Houdini, originating from a single piece of artwork. Our creative process seamlessly merges technology with purpose, captivating audiences by resurrecting the history of JW whiskey blends through contemporary animation techniques. Crafting a landscape in Cinema 4D for fluid movement in Houdini, we meticulously fine-tuned the simulation to ensure accurate terrain traversal based on mapped locations. Text animation and a 15-second promotional video were expertly composited in After Effects, adding depth and dynamism to our storytelling.
Client
Johnnie Walker Blue Label Legendary Eight
Client –Â Johnnie WalkerÂ
Agency – More Global, Oliver UK
Location – America, UK
Duration –Â 5 weeks
Collaborators
Grant Franck – Project lead/CompositorÂ
Jessica Craig – Producer
Tim – 3D Scene Set-Up & Houdini
OneNationStudio – Audio design & SFX
Process
3D Modeling
3D Animation
3D Lighting and Scene Set-Up
3D Simulation
CompositingÂ
Audio Design
Software
Houdini
C4D
AfterEffects
