Project description
At Quite Frankly, we perceive product visualization as more than just showcasing a design; it’s about crafting immersive experiences that resonate deeply with audiences. We understand the importance of meticulously crafting realistic visuals that not only captivate the eye but also tell compelling stories. Our approach goes beyond the surface, delving into the intricacies of the product’s essence and its relationship with the world around it. Each detail is thoughtfully considered, from the play of light on textures to the dynamic interaction between elements. If you’re intrigued by the endless possibilities of product design and the artistry that arises from blending nature and technology, I invite you to embark on a journey with us into the world of “Made by the Mountain.” Together, let’s redefine the boundaries of creativity, creating products that not only transcend traditional norms but also forge meaningful connections with our audience.
Our approach
To realize our vision, we employed a strategic blend of advanced software and creative expertise. Initially, we leveraged AI to meticulously conceptualize the Art Direction, allowing us to delve deeply into the visual aesthetic and ensure a cohesive direction for the project. Houdini, renowned for its versatility, became our tool of choice for crafting the intricate rock formations. Through meticulous manipulation and precise control, we sculpted each detail, ensuring authenticity and visual impact.
Transitioning to Cinema 4D, we embarked on a multifaceted process to bring the Art Gallery scene to life. Beginning with precise modeling, we meticulously crafted each element to exacting standards, ensuring accuracy and realism. Texturing followed suit, as we applied layers of detail to breathe life into every surface. Lighting played a pivotal role in setting the mood and ambiance, with careful attention paid to each light source and its interaction with the environment.
Finally, animation brought the scene to dynamic life, with fluid movements and immersive transitions captivating the audience. Each step in the process was meticulously executed to create an immersive experience that transcends traditional boundaries, inviting viewers to explore and engage with the narrative on a deeper level.
Client
Internal – Client
Collaborators
Grant Franck – Project lead/Creative Director
Lucy Wiles – Producer
Jean-Paul Castel – 3D
Luke Knox – 3D
Process
AI Design
3D Modeling
3D Scene Set-Up
Software
C4D
Midjourney
AfterEffects
