Project description
Our client, SuperSport, a leading sports broadcaster in South Africa, commissioned us to create a promotional video for the Currie Cup 2017. The Currie Cup is a prestigious rugby union competition that holds immense significance in South African rugby culture, embodying the spirit of intense sporting rivalry and passion. As the oldest provincial rugby competition in the world, the Currie Cup showcases the best rugby talent in South Africa and has a rich history dating back to 1889. Our task was to visually capture the essence of this historic tournament and convey its excitement and tradition through a promotional video that resonated with fans and viewers.
Our approach
To tackle the brief for the Currie Cup promo, we embarked on a creative journey that blended traditional cell animation with live-action footage. We meticulously crafted illustrations representing each team participating in the 2017 Currie Cup, ensuring that every detail reflected the unique identity of the teams. These illustrations were then animated frame by frame over footage of the players, seamlessly integrating animation with live action to create a visually striking narrative. By infusing artistry and authenticity into our approach, we aimed to bring the raw energy and intensity of the tournament to life on screen. This innovative technique not only celebrated the tournament’s heritage but also captured the passion and dedication of the players, resulting in a promo that stood out for its creativity and visual impact.
Client
Client – SuperSport
Agency – Studio Zoo
Location – South Africa
Duration – 2 weeks
Collaborators
Grant Franck – Project lead/Creative Director/Producer
Grant Franck – Compositing and Cell
Jay Gordon – Illustration
Process
2D Illustration
Cell Animation
Compositing
Editing
Software
Photoshop/Sketch Pad
Adobe Illustrator
Flash
After Effects
Adobe Animate
